Why choose a .art domain?

Any activity is an art if you are its master.

Here are a few reasons to choose .art:

1. Branding
   
   We live in times when even our grandmothers know what “personal branding” is, and .art is a digital shortcut to your positioning online. What differentiates a hooligan from an artist? An act of vandalism from a performance? A mass market product from an installation? A graffiti from an art object? For one, there is always talent and creative genius. But there is always some kind of platform, a reputable source of information that identifies one as an artist.
    
2. Availability and memorability
   
   Because .art is a new gTLD that has only been around for a couple of years, there is still an wide choice of short, memorable and numerical domain names. You can use .art to get the domain name you want, or to shorten your existing one. While your art is what makes you unique, a strong or quirky domain name can create a powerful impression. And while geographical domain extensions might seem like a good option, why limit yourself? Art is always global; it knows no borders – especially in the borderless ocean of digital information.
    
3. Better search results
   
   Using a new domain ending will not hurt your search presence. Moreover, according to a recent study (The Domain Name Association, April 2017) there is evidence that the relevance of the words in the domain name and extension helps web pages to rank better for specific keywords.
   
   
4. .art is more than just a domain zone
   
   .art is not just another domain name. Our mission is to collaborate with the artistic and cultural community to invent new and exciting digital products and services .art does this through sponsorship of innovation in art and tech industries, managing various awards and special projects. By getting a .art domain, you join a growing community of like-minded individuals, sharing their work and collaborating to make the world a more creative place.