Why do .art premium names have higher prices?

More sought-after terms are generally priced higher across all domain name registries.

The .art premium names strategy is based on a unique algorithm – a “big-data” collection and analysis approach that gathered hundreds of millions of words and word-combinations from online sources (e.g., Wikipedia and Alexa ranking) and static sources (e.g., art reference materials). This occurred over months of online data collection and included billions of queries. Each word combination was scored through a 14-dimensional matrix, against such criteria as word length (the shorter the better), and frequency of Google search (the more the better) in order to create relative values. These values were compared against every prior premium domain sale in the past, and, after appropriate normalization, a prospective market value was calculated for each of the possible domains.

The resulting algorithm values names based on several parameters including:

• Search popularity
• Word length
• Prior domain sales
• Frequency of selection in other domain zones
• Linguistic strength of association to arts and culture

The .art algorithm assisted us in preparing the premium name lists and pricing logic. We believe that these criteria lead to a more accurate pricing of .art domains, as well as identifying opportunities for registrars and registrants.