It has been demonstrated that new domains, such as .art, can improve search results. New domains do at least as well as “.com” names in search. In fact, it has been empirically demonstrated that domain name extensions that have meaning (e.g., .art) can perform better than those that do not. This is especially true when the domain keywords (think www. keyword1.keyword2) are semantically linked.
According to a recent study, in search, the factor with the most importance is an “exact match” between the keyword search term and the root domain name. The survey used the example of keyword.com. However, with the new gTLD domain names, that is changing. It is highly likely that Keyword1.Keyword2 will help a website show up at the top of the search results for a “keyword1 keyword2” search query. The domain name itself plays a major role. If the domain name is Keyword1Keyword2.com or Keyword1.Keyword2, there is a higher chance that other websites will refer to that domain name as “keyword 1 keyword 2”, using the keywords in the domain name. This has a big effect on how the search engines, as well as end users, view the domain name and the website that’s linked to that domain name.
These search improvements can be enhanced by understanding some common “good housekeeping” practices such as refreshing content, establishing blogs, and creating referral links in other sites.